

According to Bronetsky, Tinder now occupies about 25% of the Russian market. He also assumed that Tinder would repeat Badoo’s tactic of banning users physically located in Russia. “Perhaps they will keep the app for people who are already registered, but make it inaccessible to new clients,” said Andrei Bronetsky, the CEO of the popular Russian dating service Mamba. It’s not yet clear if the app will be available through a VPN, since representatives of Match Group didn’t provide a detailed explanation. In the end of May Russian users of Tinder were notified of the shutdown and recommendations were sent to paid subscribers. Explaining the decision in an annual impact report published on May 1, Tinder’s owner Match Group said it was “committed to protecting human rights.” Public reaction: rivals, politicians and Runet users Following Bumble and Badoo, the popular dating app Tinder will leave Russia on June 30.